Rafi is the Founder and CEO of Outdoor Advertising Assets – a tech firm that focuses on using Big Data to transform the global outdoor advertising and retail industries. OAA technologies are already deployed in Pakistan and the UAE with work in progress in the ASEAN region, India, GCC, Sri Lanka, and Egypt. Rafa is a widely experienced serial entrepreneur with over 22 years of experience in the advertising and media industry in Pakistan. He brings with him a high level of creative input both in concept design and execution.