Jared, originally from Newton, MA, worked on commercial vessels in Alaska and Cape Cod during the early 2000’s after he finished college. Working alongside hardworking fishermen, Jared saw how the advent of industrial technology and strict governmental regulation of open oceans impacted traditional fishing communities and family fishing businesses. He first-handedly witnessed their struggle for survival.
Jared also saw the quality, abundance, and vast variety of species available in New England’s pristine cold waters. He notes, “Even early in my fishing career, I saw a misalignment of supply and demand in the seafood industry. Small vessels landing in New England are literally bringing in the best fish in the world, yet they are struggling to make a living. Meanwhile, less superior fish is being imported into the US in massive amounts. It didn’t make sense. And all the while, local fish seemed really hard to find as an everyday consumer. Something needed to change.”
In 2006, Jared founded Red’s Best envisioning a brand that would represent each and every fisherman and the pride of the profession. He set out to create a way to create efficiency in government reporting and to make it easier for consumers to have direct access to the freshest seafood while helping to sustain the livelihoods of American fishermen.