Iffat is the Co-Founder and Chief Marketing Officer of DoctHers – a novel healthcare system that allows home-based female doctors to remotely treat millions of underserved patients with the help of internet-enabled technologies/video-conferencing and on-ground Nurses, Community Health Workers (CHWs), and Community Midwives (CMWs). doctHERs™ circumvents socio-cultural barriers that restrict women to their homes, while correcting two market failures: access to quality healthcare and inclusion in the professional workforce for unemployed, qualified female doctors. doctHERs trained, trusted female nurses/Community Health Workers (CHWs) or Community Midwives (CMWs) assist doctHERs™ in assessing patients at ‘point-of-care (PoC) using diagnostic tools which create a new ‘healthcare value chain’.